If you could control someone’s attention what would you do with it?

This content via Tim Ferriss is a fantastic demonstration of what also happens to you when you’re outmatched on social media by companies whose scientists, engineers, and business models focus on hijacking your attention.

“A wealth of information creates a poverty of attention.”

Herbert Simon

“Hailed as the greatest pickpocket in the world, Apollo Robbins studies the quirks of human behavior as he steals your watch.” It’s a fantastic demonstration of what also happens to you when you’re outmatched on social media by companies whose scientists, engineers, and business models focus on hijacking your attention.